Women in Roofing: Working with Heart – Featuring Rachel Leveron
At She’s In Roofing, we believe that passion fuels purpose, and this month, we’re launching a new feature on our blog—showcasing women in the roofing industry who work with heart and truly love what they do.
We want to shine a spotlight on the women making a difference, those who bring dedication, innovation, and community spirit to their work every single day. And we would love to feature YOU next! If you or someone you know embodies the heart and drive of a woman in roofing, email Liz at [email protected].
This week, we are proud to feature Rachel Leveron!
Meet Rachel Leveron
Rachel Leveron is a seasoned sales and business development professional with 16 years of experience in the industry. She specializes in assisting property managers, commercial real estate investors, and manufacturers in safeguarding and improving their assets. As a Service Sales Representative at Baker Roofing Company in Hampton Roads, Virginia, Rachel thrives on building relationships, tackling challenges, and uncovering meaningful opportunities.
Beyond sales, Rachel is a dedicated advocate for industry advancement. She founded Sips and Solutions and Ladies of the Trades – Hampton Roads, initiatives designed to foster professional connections and empower others. She is also an active member of National Women in Roofing, furthering her mission to champion women in the trades.
Driven by excellence and a deep commitment to service, Rachel is making a lasting impact in roofing and beyond.
Q&A with Rachel Leveron
1️⃣ What inspired you to pursue a career in roofing, and what keeps you passionate about it every day?
“I didn’t plan on a career in roofing, but looking back, I wouldn’t have it any other way! What keeps me here? The relationships, the strategy, and the real, tangible impact. Roofing isn’t just about materials—it’s about problem-solving, trust-building, and supporting businesses in ways that truly matter. The camaraderie in this industry is unmatched, and the opportunities? Endless. Roofing isn’t just a job; it’s a challenge, a community, and a place where hard work pays off. And for someone with a growth mindset—that’s exactly where I want to be!”
2️⃣ How do you bring heart and purpose into the work you do?
“Bringing heart and purpose into my work comes down to three things: how I show up, the mindset I bring, and the impact I make. I’m all about asking, ‘How can I help?’—because when you genuinely care about others’ success, you go beyond hitting targets and start making a real difference. I see myself as a partner, not just a provider. I invest in people, keep growing, and stay true to my values every single day. That’s what makes the work meaningful!”
3️⃣ What’s a moment in your career that reminded you why you love what you do?
“Everyone told me a certain partnership was impossible—‘They’re not interested. Don’t waste your time.’ But I saw the potential. Instead of giving up, I put in the time, listened, and showed them how we could bring real value. It didn’t happen overnight, but that door finally opened—not just for a deal, but for a lasting relationship. That moment reminded me why I love what I do: seeing opportunities where others don’t, proving what’s possible, and turning ‘no way’ into ‘look at us now!’”
4️⃣ What advice would you give to other women looking to find joy and fulfillment in their careers?
“My advice? Pave your own path. Invest in relationships. Never let anyone else define your limits. Success looks different for everyone—find what matters to you and go after it. And don’t go at it alone! Build a strong network of mentors and peers who push you to grow. That’s why I started Ladies of the Trades – Hampton Roads—because support and community make all the difference. Go for the opportunity, even if you don’t check every box. Growth happens when you bet on yourself!”
5️⃣ How has embracing your passion and purpose empowered you to uplift others in the industry?
“The most rewarding part of my career? Helping others win. Whether it’s through Sips and Solutions, Ladies of the Trades, or just being a resource, I know that investing in others creates a ripple effect. When we support each other, the whole industry gets stronger. I’ve seen firsthand that persistence, strategy, and genuine connections always pay off. Leadership isn’t about titles; it’s about impact. And the best part? Watching those I’ve supported go on to achieve incredible things. That’s what keeps me fired up every single day!”
Do you love what you do? We’d love to feature you next!
Email Liz at [email protected] to share your story!
Stay inspired. Stay empowered. Stay in roofing. 💪🏽✨
