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Women in Roofing: Working with Purpose – Featuring Nicki Brewster

Post author By shesinroofing
Post date February 12, 2025

Women in Roofing: Working with Purpose – Featuring Nicki Brewster

At She’s In Roofing, we believe that passion and purpose drive success. This week, we’re excited to feature Nicki Brewster, a powerhouse in roofing who brings heart and energy to everything she does.

Meet Nicki Brewster

Nicki Brewster is an experienced sales and business development manager with over five years in the roofing industry. As a Senior Area Sales Manager with Owens Corning Roofing, Nicki gets to do what she loves most—talk about all things roofing while building relationships with the best customers. Her passion for helping others, value selling, and networking with like-minded professionals keeps her motivated to do great work every day.

Originally from Chicago, Nicki has lived in Nashville, TN, for over six years with her husband, two dogs, and cat. She is an active member of National Women in Roofing (NWIR), NAWIC Nashville, and serves as the Brentwood Chapter leader of Women Connect. She finds positivity and passion wherever she goes, crediting her move to Nashville as one of the best decisions of her life—because it led her to the roofing industry.

Q&A with Nicki Brewster

1️⃣ What inspired you to pursue a career in roofing, and what keeps you passionate about it every day?

“Happenchance! When we first moved to TN after spending a few years in California, I was ready for a career change. I always enjoyed speaking to contractors at a previous job, so when a friend mentioned they knew of an opportunity with a roofing contractor, I thought… why not?

I knew roofing was my passion when I stepped out of the industry for a few years, but all I could still talk about was roofs! I love that roofing has deep roots and traditions, but also this incredible momentum of change. It keeps you on your toes while allowing you to become an expert when you really dig into it.”

2️⃣ How do you bring heart and purpose into the work you do?

“I absolutely love connecting with people. Whether it’s someone’s first day in the industry or they’ve been doing this their whole life, I want to hear their story. There is so much to learn in roofing and so many ways to help others.

When your work aligns with your purpose, it doesn’t feel like just a job—it becomes a mission. Working for an incredible company like Owens Corning, which is committed to excellence in the industry, also makes my work that much more fulfilling!”

3️⃣ What’s a moment in your career that reminded you why you love what you do?

“I’ll never forget walking into my first NWIR meeting after rejoining the industry. I saw so many new faces (yes, go ladies!!), and to be honest, I was a little nervous since I had just started a new job. But it didn’t take long for me to feel right at home when the conversations started. The energy in the room was contagious, and I was reminded why I love what I do.

Moments like these continue to happen—whether it’s helping a customer better understand our products or working through a challenge to find a solution. Every day in this industry reminds me why I’m here.”

4️⃣ What advice would you give to other women looking to find joy and fulfillment in their careers?

“Make the leap of faith and trust yourself. You can do whatever your heart is set on. Finding joy in this world can seem tough, but surround yourself with people who inspire you—including yourself! Keep pivoting and embracing change until you find your true passion. It’s out there waiting for you!“

5️⃣ How has embracing your passion and purpose empowered you to uplift others in the industry?

“This job is rewarding in so many ways, but the most fulfilling part is the relationships and connections I’ve built along the way. The amount of support from my organization and others in the industry makes me feel unstoppable.

With that momentum, I make it a priority to help others find their purpose and know they belong here. Sales can be a tough industry, and we all experience its challenges. But when I see the ‘light bulb moment’ happen for someone—whether through a piece of advice I gave or a solution we worked on together—it keeps me excited about what I do.

Being part of groups like NWIR and Women Connect has been amazing because the wisdom and encouragement are endless. Lifting others up is the most rewarding part of my career.“

Are you a woman in roofing working with heart and purpose? We’d love to feature you next!

📩 Email Liz at liz@shesinroofing.com to share your story!

Let’s celebrate the women making an impact in roofing—one story at a time. 💪✨

#ShesInRoofing #WomenInRoofing #RoofingWithPurpose #OwensCorning #EmpoweredWomenEmpowerWomen

National Women IN Roofing, NAWIC Nashville, Owens Corning, Owens Corning Roofing, Passion, Positive Mindset, Roofing, Sales, She’s In Roofing, Shingles, Women Connect, Women In Construction, Women IN Roofing, Women Supporting WOmen

Women in Roofing: Working with Heart – Featuring Rachel Leveron

Post author By shesinroofing
Post date February 4, 2025

Women in Roofing: Working with Heart – Featuring Rachel Leveron

At She’s In Roofing, we believe that passion fuels purpose, and this month, we’re launching a new feature on our blog—showcasing women in the roofing industry who work with heart and truly love what they do.

We want to shine a spotlight on the women making a difference, those who bring dedication, innovation, and community spirit to their work every single day. And we would love to feature YOU next! If you or someone you know embodies the heart and drive of a woman in roofing, email Liz at liz@shesinroofing.com.

This week, we are proud to feature Rachel Leveron!

Meet Rachel Leveron

Rachel Leveron is a seasoned sales and business development professional with 16 years of experience in the industry. She specializes in assisting property managers, commercial real estate investors, and manufacturers in safeguarding and improving their assets. As a Service Sales Representative at Baker Roofing Company in Hampton Roads, Virginia, Rachel thrives on building relationships, tackling challenges, and uncovering meaningful opportunities.

Beyond sales, Rachel is a dedicated advocate for industry advancement. She founded Sips and Solutions and Ladies of the Trades – Hampton Roads, initiatives designed to foster professional connections and empower others. She is also an active member of National Women in Roofing, furthering her mission to champion women in the trades.

Driven by excellence and a deep commitment to service, Rachel is making a lasting impact in roofing and beyond.

Q&A with Rachel Leveron

1️⃣ What inspired you to pursue a career in roofing, and what keeps you passionate about it every day?

“I didn’t plan on a career in roofing, but looking back, I wouldn’t have it any other way! What keeps me here? The relationships, the strategy, and the real, tangible impact. Roofing isn’t just about materials—it’s about problem-solving, trust-building, and supporting businesses in ways that truly matter. The camaraderie in this industry is unmatched, and the opportunities? Endless. Roofing isn’t just a job; it’s a challenge, a community, and a place where hard work pays off. And for someone with a growth mindset—that’s exactly where I want to be!”

2️⃣ How do you bring heart and purpose into the work you do?

“Bringing heart and purpose into my work comes down to three things: how I show up, the mindset I bring, and the impact I make. I’m all about asking, ‘How can I help?’—because when you genuinely care about others’ success, you go beyond hitting targets and start making a real difference. I see myself as a partner, not just a provider. I invest in people, keep growing, and stay true to my values every single day. That’s what makes the work meaningful!”

3️⃣ What’s a moment in your career that reminded you why you love what you do?

“Everyone told me a certain partnership was impossible—‘They’re not interested. Don’t waste your time.’ But I saw the potential. Instead of giving up, I put in the time, listened, and showed them how we could bring real value. It didn’t happen overnight, but that door finally opened—not just for a deal, but for a lasting relationship. That moment reminded me why I love what I do: seeing opportunities where others don’t, proving what’s possible, and turning ‘no way’ into ‘look at us now!’”

4️⃣ What advice would you give to other women looking to find joy and fulfillment in their careers?

“My advice? Pave your own path. Invest in relationships. Never let anyone else define your limits. Success looks different for everyone—find what matters to you and go after it. And don’t go at it alone! Build a strong network of mentors and peers who push you to grow. That’s why I started Ladies of the Trades – Hampton Roads—because support and community make all the difference. Go for the opportunity, even if you don’t check every box. Growth happens when you bet on yourself!”

5️⃣ How has embracing your passion and purpose empowered you to uplift others in the industry?

“The most rewarding part of my career? Helping others win. Whether it’s through Sips and Solutions, Ladies of the Trades, or just being a resource, I know that investing in others creates a ripple effect. When we support each other, the whole industry gets stronger. I’ve seen firsthand that persistence, strategy, and genuine connections always pay off. Leadership isn’t about titles; it’s about impact. And the best part? Watching those I’ve supported go on to achieve incredible things. That’s what keeps me fired up every single day!”

Do you love what you do? We’d love to feature you next!

Email Liz at liz@shesinroofing.com to share your story!

Stay inspired. Stay empowered. Stay in roofing. 💪🏽✨

Celebrating Women in Roofing: Vote for the Beacon Building Products 2024 Roofing Female Professional of the Year!

Join She’s In Roofing in Honoring Inspirational Women in Roofing!
Beacon Building Products is celebrating the remarkable women who drive excellence in the roofing industry by hosting the 2024 Roofing Female Professional of the Year Contest and winner selected by YOUR VOTE. This initiative shines a much-deserved spotlight on the hardworking women who embody resilience, exceptional service, and community impact within the roofing sector.

What is the Female Roofing Professional of the Year Award?

Beacon Building Products invites nominations for women in roofing who have overcome challenges, demonstrated outstanding customer service, supported their colleagues, or made a positive difference in their communities. These are the women who lead by example, inspiring others and contributing to the strength and unity of our neighborhoods.

What Types of Jobs Qualify for Female Roofing Professional?

Every woman in the roofing industry, regardless of her role, is eligible for this prestigious recognition. This includes roof installers, office managers, project managers, siding professionals, payroll professionals, digital marketers, business owners, accounting experts, and many other vital positions that form the backbone of the roofing profession. Every woman who contributes her skills and passion to this industry deserves acknowledgment and appreciation.

Let’s Give Credit Where Credit is Due, right!?

As we celebrate the dedicated women in roofing and their impact on our communities, Beacon Building Products leads the way in honoring and highlighting their exceptional achievements. These women are true role models who inspire us all to reach higher, strive for excellence, and support each other along the way.

Empower Women in Roofing: Vote Now!

Show your support for these outstanding women by casting your vote for the Beacon Building Products 2024 Roofing Female Professional of the Year.

Together, let’s recognize and celebrate the incredible contributions of women in roofing and pave the way for a more inclusive and diverse industry.

Every vote counts in uplifting and empowering women in roofing. Join She’s In Roofing in honoring these exceptional professionals who make a difference every day. Together, we can build a stronger, more inclusive future for all. Vote now and be a part of this inspiring journey.

Congratulations to each finalist from She’s In Roofing

BROOKE LAIZURE

OWNER
WHIRLWIND ROOFING & CONSTRUCTION
BIXBY, OK, USA

MELANIE KNOX

SUCCESS DIRECTOR
RESTORATION BUILDERS
ROUND ROCK, TX, USA

SARAH LECHOWICH

FOUNDER & CEO
TRUE NORTH ROOFING, LLC
COTTAGE GROVE, MN, USA

TOMIE KAY MORSE

OWNER & OPERATOR
MORSE HOME IMPROVEMENT
DAGSBORO, DE, USA

MILLIE HINDES

FOUNDER & CEO
WATERGATE ROOFING
INDIANAPOLIS, IN, USA

and we can not forget the honorable mentions:

!#WomenInRoofing #EmpowerWomen #BeaconBuildingProducts #ShesInRoofing #VoteNow #NationalWomenInRoofing #NRCA #NWiR #frpoty2024

“Guaranteed to be a conversation starter!”

Post author By shesinroofing
Post date November 21, 2023

In the traditionally male-dominated field of roofing, “She’s In Roofing” is not just a brand; it’s a movement that’s transforming the industry. Beyond mastering the complexities of roofing, the women of “She’s In Roofing” have discovered a unique way to empower themselves and others through POW notes – Positive Outspoken Words. These notes, designed as conversation-starting stickers, are becoming powerful symbols of empowerment within and beyond the construction site.

The Power of Positive Outspoken Words (POW)

1. Empowering the Mindset:

At the heart of “She’s In Roofing” is a commitment to transforming mindsets. POW notes are more than just affirmations; they are daily reminders of strength, resilience, and the boundless potential within each woman. By fostering a positive internal dialogue, these notes empower women to tackle challenges head-on.

2. Building a Supportive Community:

In a profession where mutual support is essential, POW notes play a crucial role in building a culture of encouragement. Women openly express positive words about their colleagues, creating a tight-knit community that transcends gender stereotypes. These notes aren’t just about personal empowerment; they’re about lifting each other up.

POW Notes: More Than Stickers

1. Guaranteed Conversation Starters:

The POW notes aren’t just stickers; they’re conversation starters. Slap them on laptops, tumblers, or anywhere visible, and you’re bound to spark a conversation about empowerment, breaking barriers, and the incredible work happening at “She’s In Roofing.”

2. Spreading Empowerment Beyond Roofing:

The power of these notes extends beyond the construction site. By giving out POW note stickers, the women of “She’s In Roofing” are spreading empowerment to new places. These stickers become symbols of solidarity and encouragement, challenging stereotypes and inspiring women in various fields.

Empowering Others, One Sticker at a Time

1. On Laptops:

Imagine the impact of seeing a POW note on a laptop during a business meeting. It’s a statement – a declaration of strength and capability. It encourages women to embrace their roles and challenge preconceived notions.

2. On Tumblers:

Slapping a POW note on a tumbler isn’t just about personal empowerment; it’s a signal to the world that the woman carrying it is part of a movement. It’s a conversation starter that can lead to discussions about breaking barriers and inspiring change.

3. Giving Out to Empower:

Handing out POW note stickers is a gesture of empowerment. It’s a tangible way to share positivity and encouragement. These stickers become more than just adhesive; they become symbols of a shared journey towards empowerment.

It’s POWerful Thing!

“She’s In Roofing” is rewriting the narrative in the roofing industry. Through the power of Positive Outspoken Words, these women are not only empowering themselves but also creating a ripple effect of inspiration. The POW note stickers are not just decals; they are symbols of a movement that challenges norms, fosters a supportive community, and empowers women to break through ceilings. As these stickers find their way onto laptops and tumblers, they carry with them a message – a message of strength, resilience, and the unwavering power to empower. The women of “She’s In Roofing” are not just installing roofs; they are building a legacy of empowerment, one POW note at a time.

“Celebrating the Season of Gratitude: A Recap of Strong Woman Activate Campaign”

Post author By shesinroofing
Post date November 15, 2023

As we immerse ourselves in the season of gratitude, it’s the perfect time to reflect on the incredible journey of our Strong Woman Activate Campaign throughout October. At She’s In Roofing, we believe in the power of collective strength and the positive impact it can have on our communities. This past month, our community came together in an inspiring way to support The Breast Cancer Research Foundation.

Strong Woman Activate Campaign: Making Strides Against Breast Cancer

Throughout the month of October, we launched the Strong Woman Activate Campaign, dedicated to raising funds for The Breast Cancer Research Foundation. This initiative went beyond mere fundraising; it was a celebration of strength, solidarity, and support for those affected by breast cancer.

Campaign Highlights:

T-Shirt Contributions:
- Through the sale of Strong Woman Activate T-shirts, we pledged to donate $5.00 from each shirt sold to The Breast Cancer Research Foundation. Your overwhelming response not only helped spread awareness but also contributed to our fundraising efforts.
GoFundMe Success:
- In addition to T-shirt sales, we set a goal of $1,000.00 on our GoFundMe page. The response exceeded our expectations, and to date, we’ve raised a remarkable $1,220.00! Your generosity is a testament to the compassion and unity within the roofing industry.
- You can still donate today: GIVE NOW
Industry-Wide Support:
- The outpouring of support from roofing contractors, members of National Women In Roofing, and large suppliers and manufacturers has been nothing short of amazing. Your contributions have not only fueled our campaign but have also created a sense of community that goes beyond the roofing industry.

Owens Corning Roofing said “We’re proud to support Liz Garza, Chief Culture Officer of Platinum Preferred Contractor My Roofing Crew and Founder of the She’s In Roofing, LLC brand, in the “Strong Woman Activate” campaign to support the fight against breast cancer. 💗”
#strongwomanactivate #breastcancerawarenessmonth

Amanda Souther, President at Joe Campbell Roofing Inc said “Liz Garza thanks so much for all you do! Love the new shirts!!!!! hashtagshesinroofing hashtagBreastCancerAwarenessMonth

Rae July-Fistonich posted on linkedin “Some of our ladies at Chinook Building Envelope Services supporting She’s In Roofing, LLC for breast cancer awareness! Rocking their Strong Woman Activate tees.

Some days a mug of coffee won’t do. Had to get out the big guns today with my Centerpoint Connect cup. TGIF! Happy Weekend, LinkedIn!

Today, I’m standing behind #BreastCancerAwareness and the She’s In Roofing, LLC #StrongWomanActivate campaign – join me and make a statement! #ShowUsYourPink #StrongWoman #WomenEmpowerment #YouGotThis #ShesInRoofing #WomenInRoofing #painttheindustrypink #breastcancerawareness

Gratitude for Your Support:

As we express our gratitude this season, it is impossible not to mention the incredible individuals and companies that rallied behind our cause. Your support has not only made a significant impact on breast cancer research but has also strengthened the bonds within our community.

Looking Forward:

The success of the Strong Woman Activate Campaign has inspired us to continue our journey of giving and community support. As we move forward, let’s carry the spirit of unity and compassion into the holiday season and beyond.

From The Founder:

Thank you, from the bottom of our hearts, for joining us in the Strong Woman Activate Campaign. Your support has brought us closer to a world without breast cancer, and your generosity serves as a beacon of hope for those who need it most.

Wishing you a season filled with gratitude, love, and joy.

Now Go Be The Reason Someone Smiles today :),

Liz Garza and the She’s In Roofing Team